Search Engine Optimization

Search Engine Optimization is a set of techniques which will improve the website ranking so that it is recognized and better positioned by various search engines.
A company’s website is the doorway that connects its customers and prospects. Positioning of the website is an important factor, because a better positioned website can attract many visitors to the site.
We, at PINAKI DIGITAL offers Search Engine Optimization services to enable your website rank better in the search engines and increase visibility during search.

Competetive Analysis & Keyword Research

We conduct in-depth study of the competitor websites and keyword analysis for choosing the most-used keywords and keyword phrases to match the visitors queries in search operations related to the products and services of our clients and suggest the keywords and phrases to optimize the website content.

SEO Analytics

Utilizing the powerful SEO tools and analytic techniques, we help our clients to analyze competitors strategies and generate website monitoring reports to give overview of the sites performance for load speed, W3 validities, keywords, On-page and off-page optimization, visitor queries etc.

On-Page Optimazation

We implement the optimization techniques for On-page optimization to increase the search visibility from various local and global search engines. Our On-Page optimization techniques include keyword placements in content , Meta tags and alt tags implementation along with other related techniques.

Strategy and Execution

We work closely with our clients to understand the business needs and target customers to design the SEO strategy and suggest the solution to optimize websites. We implement various SEO techniques and execute the strategy to reach the potential customers with a goal to increase the inbound traffic to the websites.

Google Adwords

Google Adwords is a suitable method of online advertising for new business. We design and run campaigns with Google Adwords to create awareness among the target audience. We conduct competitor analysis approach and research for selection of appropriate keywords and design the campaigns. We also provide assessment of the campaigns, analytics and suggestions to our clients from time to time.

Off-Page Optimazation

We implement various Off-Page techniques such as directory submissions, link building, fixing of broken links and social media presence, search engine submissions etc., to improve inbound traffic and increase website ranking.

Methodology and Approach

  • Understand the business and target customers of the customer
  • Layout design and approval by the customer
  • Functional Design and approval by the customer
  • Keyword research and content development
  • Website design and development
  • Testing of Features and Functionalities

Search Engine Optimazation Services

  • Competitor and Keyword Analysis
  • SEO Tools integration
  • On-Page Optimazation
  • Off-Page Optimazation
  • Web Analytics
  • Google Adwords
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